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November 22, 2016

Business contacts made easy

First-ever Buyer-Seller Forum at analytica Vietnam

Having the right contacts and a good network are indispensible in the business world. To help exhibitors and visitors make business contacts that suit them to a tee, for the first time ever analytica 2017 will feature a platform for pre-arranged meetings at a Buyer-Seller Forum. Vietnam's leading trade fair for laboratory technology, analysis, biotechnology and diagnostics takes place at the International Center for Exhibition (I.C.E.) in Hanoi from March 29 to 31, 2017.

The Buyer-Seller Forum has been an integral part of the Indian sister exhibitions analytica Anacon India and India Lab Expo for two years now. Susanne Grödl, Exhibition Director of analytica trade fairs at Messe München, explains: "Our one-to-one meetings are a complete success in India. This year's forum had more than 800 participants. Now we are expanding this service to analytica Vietnam. After all, personal discussions are of enormous significance, especially in the Asian business community."

How does the Buyer-Seller Forum work?

Prior to the fair, representatives of exhibiting companies inform the fair's organizer which potential business partners in which sectors and companies they are interested in. Based on that information, the fair's organizer arranges 20-minute meetings that take place in a separate area at analytica Vietnam. The Buyer-Seller Meetings are on the first two days of the fair and are free of charge to both parties. Organizer IMAG GmbH—is coordinating the trade fair and the Buyer-Seller Forum in conjunction with its local partners, i.e. the National Centre for Scientific and Technological Information (NASATI) and the Vietnam Association of Testing Laboratories (Vinalab).

A market with potential

The fact that interest in analytica Vietnam is so high proves that the Vietnamese market for laboratory technology, analysis, biotechnology and diagnostics is generally in great demand. Exhibitors include leading Vietnamese and international manufacturers such as Asecos, Saigon Instruments, Shimadzu and Waters. There will also be national pavilions from China, Germany and—for the first time ever—from Singapore.

"We are particularly pleased that leading international manufacturers are so interested in analytica Vietnam. It clearly reflects the development and the dynamics of the Vietnamese economy," says Gabriele Kraus, Executive Director at IMAG. Vietnam is currently in the process of becoming the second ASEAN state (after Singapore) to enter into a free-trade agreement with the EU. The EU will probably ratify it in 2018.

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